从加州到深圳再到上海，ROKU的“社交圣地”美学不断在升华

摘要：Roku成立于2002年，总部位于美国加州Los Gatos，是电视流媒体的先驱。

  项目介绍

  Roku成立于2002年，总部位于美国加州Los Gatos，是电视流媒体的先驱。自成立以来，Roku在产品上不断研发迭代，致力于为用户提供人性化、直观化以及最多元的娱乐选择。公司在保持持续创新活力的同时，始终把优化客户的使用体验放在第一位。

  过去四年，Space Matrix帮助Roku打造了其在中国的所有办公室项目，总面积达12，000平方米。我们对Roku的品牌愿景和企业文化也有了全面的理解。此次Roku在上海的全新办公空间是该品牌的全球指导方针和形象的真实反映。这个空间的灵感来自于当地的文化，它既体现了上海的过去和未来，又为员工提供了一个高效、便捷和舒适的环境。

  同此前合作的Roku深圳办公室项目一样，此次我们在设计Roku上海办公空间上，沿用Roku办公室全球统一设计标准，同时兼顾本土化的建筑空间使用及审美习惯，以极具Roku品牌辨识度的紫色做为空间主色调，利用该色彩对品牌化氛围的营造，并以此贴近上海包容开放气韵中的未来感和摩登氛围。

  该项目建筑材料亦富有质感且素净简约，在很大程度上减轻紧张感，营造整体舒适温暖的办公环境，增添办公空间自由、放松、开放的精神属性，从而促进员工彼此之间的轻松互动和有效协作。

  会议室安装了大面积的玻璃立面，房间吊顶和幕墙分别以紫、绿为主色，地毯铺设和办公桌椅配置则选用简约的材料来完成，加之充足的自然光照营造的通透感，很大程度上减轻了办公带来的紧张与封闭感，使得员工在活动范围内享有更大的舒适性。

  我们在空间规划上，将作为每个办公项目“标配”的Social Hub设置在整个空间中视野最好的位置。Social Hub中有突出的阶梯化设置，多层次的布局拓展了空间的使用面积，并且在视觉上增添了舒适感，素雅的材质或亮眼的颜色搭配，以及阶梯式座椅和灵活家具，能够满足人们会面、办公和放松身心的多种需求，有助于形成浓厚的开放式社交氛围，增进彼此交流融洽。

  此外，电话亭、开放式休闲讨论区、小型讨论区等多元化场景，为员工提供了稍事放松、交流探讨的灵活空间选择，方便员工在空间中走动互动，舒缓身心，有利于员工在办公室之外延伸乐于分享、增强个人存在感的人际圈层。

  无论是企业文化属性的融入，还是1:1高还原度的落地性保障，通过设计施工一体化的项目整合服务，Space Matrix让客户心中所要达成的空间效果有了更多实现的可能。

  Space Matrix对Roku上海办公空间的设计，以人际交往和社群互动需求为出发点，用轻松互动式的空间，引导员工调整到最佳的工作状态，帮助他们在专注工作之外，还可以感受到办公室带来的“意外惊喜”。

  项目名称丨Roku上海办公室

  服务内容丨室内设计、机电设计、施工、项目管理

  项目面积丨7,000 m²

  建成时间丨2021.12

  English: 

  Roku, founded in 2002, headquartered in Los Gatos, California, USA, is a pioneer of TV streaming media. Since its inception, Roku has continued to develop and iterate on its products, committed to providing users with user-friendly, visualized and the most diverse entertainment choices. While maintaining the vitality of continuous innovation, it always puts the optimization of customer experience in the first place.

  Over the past four years, Space Matrix has helped Roku create all of its office projects in China, totalling 12,000 square meters. We have also gained a comprehensive understanding of Roku's brand vision and corporate culture. Roku’s new workplace in Shanghai truly mirrors its global guidelines and brand image. Inspired by the local culture, this workplace gives expression to the past and future of Shanghai while creating an efficient, convenient and cozy environment for its employees.

  Like in its Shenzhen office we have built for Roku, Space Matrix took its global standard in the design of its Shanghai office, while giving consideration to the use and aesthetic habits of local building space. We used purple which is the brand color of Roku as the dominant hue and created its brand atmosphere thus to get close to the futuristic and modern atmosphere in the open and inclusive spirit of Shanghai.

  The textured materials used for the project are pleasingly quiet and simple, which can greatly relieve the tension and create an easeful and cozy office environment, offering freedom, relaxation and openness to the workplace, enabling the easy interaction and efficient collaboration between employees.

  We designed a large area of glass façade for the conference room and used purple and green as the dominant hues of suspended ceiling and curtain wall. We also chose the materials of simple style for the carpet and the desks & chairs. All these elements together with transparent feel brought by the sufficient sunlight can greatly soothe the tension and sense of enclosure, and make the users feel more comfort within their range of activities.

  In the planning and design of the project, Space Matrix placed the Social Hub, which is a “must-have” for every workplace, in the position where people can have the best view in the entire space. The prominent step seating in the social hub enlarges the usable area of the space with its multi-level layout, and makes the space visually comfortable. The simple but elegant materials and the bright color palette, as well as the step seating and flexible furniture can satisfy people’s needs for meeting, work and relaxation, helping to shape a strong open atmosphere of social communication and enhance mutual communication and harmony.

  In addition, diverse scenarios like phone booth, open collaboration and quick discussion space offer employees different choices for a short break, communion and discussion, make it easy for employees to walk around and interact, easing their body and mind. It is helpful for employees to extend their interpersonal circle outside the office where they can take pleasure in share and enhance their sense of being.

  Space Matrix offers our clients more possibilities to realize the space effect they want to achieve through the all-in-one project integration service of design and construction in terms of integrating the nature of corporate culture into workplace and guaranteeing the 1:1 rendering of design sketch. 

  In the design of Roku Shanghai’s workplace, Space Matrix kept in mind people’s needs for interpersonal communication and community interaction and created a good space of easy interaction to lead the employees to the best working condition, helping them focus on their work and even feel the “unexpected surprise” brought by the workplace.

  公司页面资料

  公司的官方中英文名称： 

  上海慕雅建设工程有限公司

  Space Matrix

  700×700像素的方形logo：

  简介：创立于2001年，作为一家专注于办公空间设计的设计咨询公司，Space Matrix现已发展成为一家极富活力、打造创新灵活办公的21世纪新型数字化企业。我们形成了一套以客户为中心的独特理念，为客户交付可持续、面向未来、且可盈利的办公场所解决方案。我们的使命仍是变革亚洲乃至全球设计及施工服务的交付。

  联系方式：021-3226 7550

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