光之三观：意大利ALPHALUCE 阿尔法·璐琪以意式美学照亮商业空间

在高端商业照明的世界里，ALPHALUCE以其独特的艺术灵魂与人文关怀，书写着光与空间的诗意对话。

佛罗伦萨，文艺复兴的摇篮，也是ALPHALUCE品牌的诞生地。这个源自意大利的商业照明品牌，自2010年诞生以来，以其独特的意式美学和卓越的光效表现，成为全球高端商业空间照明的首选。

在光影交织的世界里，ALPHALUCE以光之名，诠释着独特的产品哲学——一个好的产品同样具有三观：用户观、价值观、世界观。用户观决定产品可不可以做，价值观决定是否能做成，世界观决定是否能做大做强。

In the world of high-end commercial lighting, ALPHALUCE writes a poetic dialogue between light and space with its unique artistic soul and humanistic concern.

Florence, the cradle of the Renaissance, is also the birthplace of the ALPHALUCE brand. This commercial lighting brand from Italy has, since its inception in 2010, become the first choice for high-end commercial space lighting due to its unique Italian aesthetic and outstanding light performance.

In a world where light and shadow intertwine, ALPHALUCE interprets a unique product philosophy in the name of light: a good product has three perspectives: user perspective, value perspective, and world perspective. The user perspective determines whether a product can be created, the value perspective determines whether it can be completed, and the world perspective determines whether it can grow and become significant.

01 产品用户观：从“我”到“我们”的照明哲学

产品用户观就是要完全站在用户的角度，从底层逻辑进行思考：用户是谁？用户在哪？用户的痛点是什么？用户价值是什么？

ALPHALUCE深谙此道，将“人本照明”和健康照明的理念融入产品设计的每个细节。随着国内大众的消费升级，人们对美好生活的追求以及灯光品质意识的觉醒，人们对灯光的需求从量转向了质。

01 Product User Perspective: The Philosophy of Lighting from "Me" to "Us"

The product user perspective is to fully stand in the user's shoes and think from a bottom-up perspective: Who is the user? Where is the user? What are the user's pain points? What is the user's value?

ALPHALUCE is well-versed in this approach and incorporates the concepts of "human-centered lighting" and healthy lighting into every detail of its product design. With the upgrading of domestic consumer spending, the pursuit of a better life, and the awakening of awareness about lighting quality, people's demand for lighting has shifted from quantity to quality.

从企业视角到用户视角的转变

ALPHALUCE通过独特的灯光设计和最s先进的照明技术，将“健康照明”与设计美学融合，营造健康舒适的灯光环境。为了得到舒适、高质量的照明环境，ALPHALUCE通过改进灯具来抑制眩光，做出低UGR的产品。

基于用户场景的解决方案

ALPHALUCE凭借新颖的外观设计、专业的产品光效和卓越的产品品质，在众多五星级酒店、高端住宅、会所、商业综合体及高端品牌连锁店铺等诸多领域都取得了骄人的成绩。

它推出专业的洗墙灯、家居情景灯、餐吊灯、迷你星空灯、无边框嵌灯等产品，将极简设计从室内延续到户外，旨在**营造一个有温度的现代美学生活空间。

Transition from the perspective of the enterprise to that of the user:

ALPHALUCE integrates "healthy lighting" with design aesthetics through its unique lighting design and state-of-the-art lighting technology, creating a healthy and comfortable lighting environment. To achieve a comfortable and high-quality lighting environment, ALPHALUCE has improved its lighting fixtures to reduce glare and developed products with a low UGR rating.

Solutions based on user scenarios:

ALPHALUCE has achieved remarkable success in various fields, including numerous five-star hotels, high-end residential complexes, clubs, commercial mixed-use developments, and luxury brand chain stores, thanks to its innovative design, professional product light effects, and exceptional product quality.

It offers a range of products such as professional wash wall lights, home scene lighting, dining pendant lights, mini star ceiling lights, and frameless recessed lights. These products extend the minimalist design from the interior to the exterior, aiming to create a modern living space that is both aesthetically pleasing and warm.

02 产品价值观：从利己到利他的设计实践

产品的价值观决定了产品能否做得成，它体现了从利己到利他的转变。ALPHALUCE的价值观输出载体正是它的每一款产品，这些产品不仅是艺术品，更是品牌对照明事业和生活态度的表达。

艺术灵魂：原创设计美学

在功能与美学方面，ALPHALUCE一直坚持原创设计，认为只有坚守客户价值，为用户提供功能和美学相融的照明产品，才会赢得客户和设计师的认可。

ALPHALUCE秉承极简主义设计理念，注重功能的实用性同时强调美学的表达。其产品设计融合了几何元素，如简形拱、穹顶、圆形柱、尖塔等，打造出多个惊艳行业的设计精品。

健康灵魂：打造人本空间

ALPHALUCE亚太区总裁何东旭表示：“光，是建筑空间的第四维，给建筑以生命，赋空间予灵魂。”这一理念与“用户需要的不只是产品，还有直抵内心的服务”的观点不谋而合。

ALPHALUCE在许多高端项目中，如上海中心吉利汽车旗舰店、上海圣罗兰、雅诗兰黛、成都卡地亚等，都体现了这一价值观。

02 Product Values: Design Practice from Self-Interest to Altruism

The values of a product determine whether it can be successfully created, as they reflect a shift from self-interest to altruism. The value output of ALPHALUCE is embodied in each of its products, which are not only works of art but also serve as expressions of the brand's approach to lighting and its attitude towards life.

Artistic Soul: Original Design Aesthetics

In terms of both functionality and aesthetics, ALPHALUCE has consistently adhered to the principle of original design. The company believes that only by upholding the value of the customer and providing lighting products that seamlessly integrate both functionality and aesthetics can it gain the recognition of both customers and designers.

ALPHALUCE upholds a minimalist design philosophy, focusing on the practical utility of its products while also emphasizing the expression of aesthetics. Its product designs incorporate geometric elements such as simple arches, domes, circular columns, and spires, resulting in numerous design masterpieces that have left a mark on the industry.

Healthy Soul: Creating Human-Centered Spaces

He Dongxu, President of ALPHALUCE Asia Pacific, stated, "Light is the fourth dimension of architectural spaces, giving buildings life and imbuing spaces with soul." This concept aligns with the idea that "users require more than just products; they also need services that resonate deeply with them."

ALPHALUCE has embodied this value in numerous high-end projects, such as the Shanghai Center Geely Flagship Store, Shanghai Saint Laurent, Estée Lauder, and Cartier in Chengdu.

03 产品世界观：从过去到未来的光之使命

产品的世界观决定了产品能否做大做强。ALPHALUCE的世界观体现在其对光文化的深刻理解和对未来照明的前瞻视野上。

传承与创新：从文艺复兴到未来之光

ALPHALUCE诞生于欧洲文艺复兴发源地——意大利佛罗伦萨，到如今与全球300多个客户建立了长期战略合作关系，产品行销全球100多个国家和地区。

这种跨越时空的文化传承，使ALPHALUCE在产品设计中天然融入了历史的厚重与未来的创新。

创新求变：在变化中寻求确定

ALPHALUCE始终认为一个企业只有不断研发创新，为用户提供专业的产品和服务，才有自己的生存价值和意义。

面对目前环境的不确定性，ALPHALUCE一直在变化中寻求确定；为迎合市场的变化，满足未来照明空间的需求，一直不断自我革新，推进公司数字化的管理，加大研发产品的创新投入。

03 Product Worldview: A Mission of Light from the Past to the FutureThe worldview of a product determines whether it can grow and become significant. ALPHALUCE's worldview is reflected in its deep understanding of light culture and its forward-looking vision of future lighting.

Legacy and Innovation: From the Renaissance to the Light of the Future

ALPHALUCE was born in Florence, Italy, the birthplace of the Renaissance. Today, it has established long-term strategic partnerships with over 300 customers worldwide and has products sold in more than 100 countries and regions around the globe. This cultural legacy that spans across time and space has naturally integrated the weight of history and the innovation of the future into the product design of ALPHALUCE.

Innovation and Change: Seeking Certainty in Change

ALPHALUCE always believes that a company can only find its own value and meaning by continuously researching and innovating to provide professional products and services for its users. Faced with the uncertainty of the current environment, ALPHALUCE has always sought certainty through change. To adapt to the changes in the market and meet the needs of future lighting spaces, it has continuously self-revised, promoted the digitalization of its management, and increased investment in the development of innovative products.

04 用户场景：不变的用户，流动的光影

没有用户的参与，场景无从谈起。ALPHALUCE通过深入理解用户场景，将极简设计从室内延续到户外，旨在营造一个有温度的现代美学生活空间。

智能照明：科技与人文的交融

ALPHALUCE亚太区总裁何东旭认为：“照明与智能相融合必定是一个趋势。”ALPHALUCE在很多项目上积极配合，并在接触的所有高端项目中无论是住宅还是商业、办公项目，匹配的都是国际知名的智能控制系统。

它与全球多家全屋智能品牌达成了战略合作，积极融入全宅智能巨头的智能生态，实现了ALPHALUCE在高端商照智能化领域的提前卡位。

场景迭代：从功能满足到情感共鸣

随着建筑空间设计的不断发展，人们开始学会利用光来设计建筑，创造层次，勾勒生活的艺术。ALPHALUCE的灯光设计不仅满足照明功能，更成为空间情感的重要表达方式。

光艺术在空间设计中扮演着重要的角色，它使原本单调的空间变得灵动，也凸显空间的整体价值。

04 User Scenario: Unchanging Users, Flowing Light and Shadow.

Without the involvement of users, the scenario cannot be discussed. By deeply understanding user scenarios, ALPHALUCE extends minimalist design from indoors to outdoors, aiming to create a modern aesthetic living space with warmth.

Smart Lighting: Fusion of Technology and Humanity

ALPHALUCE Asia-Pacific President He Dongxu believes, "The integration of lighting and smart technology is bound to be a trend." ALPHALUCE has cooperated actively in many projects, and in all the high-end projects it has encountered, whether residential or commercial and office projects, it has matched internationally renowned smart control systems. It has formed strategic partnerships with many global home smart brands, actively integrating into the smart ecosystem of the giants of home smart technology, thus achieving ALPHALUCE's early positioning in the field of high-end commercial lighting smartification.

Scenario Evolution: From Functional Satisfaction to Emotional Connection

With the continuous development of architectural space design, people have begun to learn to use light to design buildings, create layers, and define the art of living. ALPHALUCE's lighting design not only fulfills the function of lighting but also becomes an important means of expressing the emotions of the space. Light art plays a significant role in space design, making the originally monotonous spaces come alive and highlighting the overall value of the space.

05 用户体验：感知光之美学

体验是消费行为的催化剂。ALPHALUCE创建数字化体验，走在用户前面，为用户提供感观体验、情感体验和行为体验的三重体验。

极简美学与光效体验

ALPHALUCE今年展台以简约大气的白色作为设计主色，采用意大利建筑风格，将弧形拱门、古罗马柱与ALPHALUCE现代灯光美学完美结合，精准的诠释了ALPHALUCE极简的设计理念。

整个设计令人耳目一新，吸睛无数，引得众人纷纷驻足打卡、拍照。

健康舒适的光环境

ALPHALUCE采用领先的照明技术，将设计美学融入灯光产品中，坚持“人本”照明和健康照明的经营理念，提供健康与舒适的灯光解决方案。

这种对光质量的执着追求，使得ALPHALUCE成为高端商业空间和高端住宅项目的首选。

从佛罗伦萨的艺术血脉，到全球高端商业空间的灯光解决方案，ALPHALUCE始终坚持着“人本照明”的初心。通过深入理解用户需求，坚持原创设计，不断技术创新，ALPHALUCE将功能与美学完美融合。

05 User Experience: The Aesthetics of Perceived Light Experience is a catalyst for consumer behavior.

ALPHALUCE creates numeric experiences that are ahead of the user, providing users with a triple experience of sensory experience, emotional experience and behavioral experience.

Minimalist aesthetics and light experience

ALPHALUCE uses simple, atmospheric white as the design main color of this year's booth, using an Italian architectural style that perfectly combines curved arches, ancient Roman columns and ALPHALUCE's modern lighting aesthetics, accurately interpreting ALPHALUCE's minimalist design concept.The whole design is refreshing and attracts countless attention, which makes everyone stop to check in and take pictures.

Healthy and comfortable light environments

ALPHALUCE uses leading lighting technology, incorporates design aesthetics into lighting products, and adheres to the business philosophy of "people-centered" lighting and healthy lighting to provide healthy and comfortable lighting solutions.

This dedication to light quality has made ALPHALUCE the first choice for high-end commercial spaces and high-end residential projects.

From the artistic blood of Florence to the lighting solution of the global high-end commercial space, ALPHALUCE has always adhered to the original heart of "people-oriented lighting." Through a deep understanding of user needs, adhere to original design, and continuous technical innovation, ALPHALUCE will function and aesthetic perfect integration.

在ALPHALUCE打造的光影世界里，光不再是简单的照明工具，而是空间的灵魂，是建筑的第四维度。它赋予空间以生命，创造层次，勾勒生活的艺术。

这恰恰印证了一个核心理念：一个好的产品，需要完全站在用户的角度，从底层逻辑进行思考，而ALPHALUCE正是这一理念的完美践行者。

In the world of light and shadow created by ALPHALUCE, light is no longer just a simple lighting tool; it is the soul of the space and the fourth dimension of architecture.

It gives life to the space, creates layers, and embodies the art of living. This perfectly illustrates a core concept: a good product needs to be fully designed with the user's perspective in mind, and ALPHALUCE is a perfect embodiment of this philosophy.

ALPHALUCE | 光影艺术，价值赋能

为全球奢侈品零售空间提供定制化高端灯光解决方案

官网：www.alphaluce.com | 合作咨询：marketing@alphaluce.com

ALPHALUCE | Light and Shadow Artistry

Enhancing Value Offers customized, high-end lighting solutions for global luxury retail spaces.

Website: www.alphaluce.com | Collaboration Inquiry: marketing@alphaluce.com