乾正喜讯 ︳乾正设计荣获韩国ADP亚洲设计奖「一银两铜」

摘要：2019年3月29日，初春，时尚之都——韩国首尔的GLAD酒店宴会厅隆重的举办了ASIA DESIGN PRIZE 2019颁奖典礼。亚洲的设计同行欢聚与此，一些些兴奋，一些些期许，欢乐的气氛在升温、发酵……

乾正设计申俊伟先生，在韩国首尔接受ADP亚洲设计奖采访

  2019年3月29日，初春，时尚之都——韩国首尔的GLAD酒店宴会厅隆重的举办了ASIA DESIGN PRIZE 2019颁奖典礼。亚洲的设计同行欢聚与此，一些些兴奋，一些些期许，欢乐的气氛在升温、发酵……

  乾正设计作品——大悦城潮童天地、银座、维他幸运桥三个项目，在激烈角逐中突破重围，荣获一银两铜的三项殊荣。

颁奖礼现场

美国设计界的巨星KARIM RASHID的发言相当精彩，现场到处都是他的铁粉，蜂拥而至

上海大悦城潮童天地，现场获奖时刻

银座购物中心，现场获奖时刻

维他幸运桥，现场获奖时刻

嘉宾和获奖设计师亲切合影

申俊伟（ELSON）先生和KARIM RASHID

▼关于荣誉

▼设计师采访

▼申俊伟（ELSON）先生，在韩国首尔ADP亚洲设计奖颁奖礼现场，接受APD的采访，详细报道如下。

  ADP亚洲设计奖：Very nice to meet you. Please introduce yourself.很高兴认识您。请您介绍一下自己。  

  申俊伟：大家好，我是申俊伟，来自中国上海，是上海乾正设计公司的创始人兼设计总监，我在商业零售空间设计领域有17年的从业经验。

  Hello everyone, I’m Shen junwei, coming from Shanghai, China. I am the General Design Director, as well as the Founder of Arizon Design. I have 17 years of working experience in the field of commercial retailing space design.

  我认为每一个项目都应该充分發掘建築的美學和商業潛力，通过藝術和技術的完美結合，去創造令人思绪澎湃和意想不到的體驗。

  I believe that every project should develop the architecture aesthetic and commercial potential to the most extent. Through the perfectly balanced mergence of art and technology, we can create an experience that inspires imagination out of daily routine.

  ADP亚洲设计奖：What is your most memorable  representative work?  (ADP award must be included)你最难忘的代表作是什么？ 

  申俊伟：上海大悦城潮童天地（我很荣幸获本次亚洲设计奖—银奖），

  The Kid’s World of Shanghai Joy City. (I’m very honored to be awarded the Silver Prize in Asian Design Prize this year)

  上海靜安大悅城南座6楼“潮童天地”是這座愛情主題購物中心的空間延續，是为3－10岁的儿童精心设计的一个富有趣味性且多样性的娱乐、零售空间，鼓励孩子们天真无邪的无限想象力，让他们在这里释放天性，以自己的方式探索大自然。

  The Kid’s World on 6th Floor of the South Building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This enriching, interesting and diversified area of entertainment and retailing is delicately designed for kids aging 3 to 10. It encourages the kids to expand their imagination beyond limitation, to follow their instincts, and to explore the nature in their own way.

  灵感源自蒲公英之丘，構想出山丘的形態，运用地貌高低起伏的“等高線”韵律，在4200平米的空间里，将零售店鋪和公共體驗娛樂區融入环形動線之内。

  The inspiration is originated from Dandelion Hill. The form of hill derived from the rhythm of “contouring lines”, to simulate an undulating geography. In this space of 4200 square meters, the retailing stores and public entertainment areas are fit in the circular moving stream of visitors.

  整个空间寓意着生命从发芽、生长到成长的过程，鼓励孩子们奇思妙想，去探索大自然的神奇之处，同时，也是我将娱乐体验融入零售空间中的一次创新。

  The entire space is a metaphor for the process of life, from budding, growing to maturity. It encourages the creative caprices and ideas to grow in kids, and leads them to explore the magic of nature. Meanwhile, it is also my experimental innovation to embed recreational activities in retailing spaces.

  ADP亚洲设计奖：I'm curious about the process. Please tell me your own design process.  我对这个过程很好奇。请您告诉我你自己的设计过程。

  申俊伟：

  1. 如何去整合该楼层的三个不同高低错位结构是我面临的一个大挑战.

  1. A big challenge was how to integrate the three-layer staggered structure of different heights on this floor.

  2.   如何将儿童零售、娱乐、餐饮、文创，融合在一个空间里且相互之间必须具备极强的联系，除此之外还需带给妈妈和儿童不同的体验。

  2. We needed to consider how to fit several activities of completely different functions and demands within one common space, and to make sure that they are logistically interrelated with strong bound. These activities include retailing towards children needs, entertainment, food and beverage, cultural innovation business. Moreover, the experience provided to mother and child should vary accordingly too.

  3.时间和预算，因为商场是正在营业中的，需要设计的楼层空置越久意味着商场的损失越大。

  设计预估的工程预算，由于审计审批的环节，做了很大的减低，但是对于设计效果需要最大的努力去保持。

  3. Timing and budget consideration. Since the shopping mall was open to customers as usual, the longer this floor to design was in vacancy, the greater loss the shopping mall was suffering. The budget for construction estimated at design phase was lowered of a big percentage because of the censorship. However we still spared no effort to maintain the best design quality.

  4. 要有耐心的和不同的品牌商户繁琐的沟通，争取品牌的形象要与商场整体空间的融合。

  4. Patience to communicate with representatives from various brands. We looked for the harmony between brand image and the spatial arrangement or atmosphere of the shopping mall.

  ADP亚洲设计奖：The opportunity and know-how that got you into employment at the present company.让您在目前公司工作的机会和诀窍

  申俊伟：现在，我的公司主要设计业务在精品百货和购物中心这一领域。

  For the moment, my company focuses mainly on the design field of unique department stores and shopping centers.

  下一个项目在哪里？谁也不知道。

  Nobody can tell where our next project would be.

  1. 对于任何一个项目，我们必须拼尽全力，争取让它最好的状态呈现。

  1. For every one of the projects, we must exert all our efforts and fight to accomplish it in the best status.

  2.我必须不断从商业运营和成本管控方面做到平衡和拿捏，让设计最终落地。

  2. I must continuously adjust the subtle balance between commercial operation and cost management, so that the design comes to physical existence.

  3.  我的团队必须随时保持紧张感，拼命思考，需要和有共同想法、并能够创造机会的业主达成共识，让他们能够接受设计师描绘的蓝图。

  3. My team must stay on alert throughout the whole project and think hard. We need to reach an agreement with the proprietors who share the common opinion and provide us the opportunity, making sure that they are aware of the vision the designers depict.

  ADP亚洲设计奖：The company's design process or corporate culture. 谈一谈公司的设计流程或企业文化

  申俊伟：公司的设计流程：主要是市场调研、策划、方案设计呈现与项目实施指导。

  The company design procedure: Mainly in the steps of Market survey, Planning, Visual display of project design, and Supervision of project implementation.

  企业文化：关注人与人的关系，人与社会的关系，将人与自然和谐共生的概念融入商业设计中。

  Company culture: Focusing on the relationship among individual person, the relationship between people and society, and embedding the concept of harmonious mutual existence between human species and nature in commercial design.

  ADP亚洲设计奖： What is the most impressive design book you have ever read or your mentor?您读过的最令人印象深刻的设计书是什么或者你的导师是什么？

  申俊伟：《建造属于自己的世界》安藤忠雄，让我感受到“人要怀揣着想象力、要有挑戰精神。”“设计师要有坚强的意志力和忍耐力。”

  “Build a world that belongs to you” by Ando Tadao, from which I read “We have to have imagination, and the spirit to face challenge”, “A designer has to have strong will power and perseverance.”

  这本书让我感受到安藤忠雄是一位时刻都准备着去战斗的人，我觉的他总是在寻找着新世界。

  这对于正在前进中的我来说，是一种很好的激励。

  This book gives me a perception that Ando Tadao is someone who is always prepared for fighting against challenges, who is continuously searching for an unforeseen world. It’s a positive encouragement, especially now I’m moving on progressively to the future.

  ADP亚洲设计奖： What is your favorite design medium?  您最喜欢的设计媒介是什么？

  申俊伟：FRAME、ArchDaily、INTERIOR DESIGN、DEZEEN、GOOOOD……《FRAME》可以看到一些新潮的空间设计

  “FRAME” is a reference for some of the most trendy and popular space design.

  《ArchDaily 》传播世界建筑，它可以让我了解到世界各国比较新的建筑作品。

  “ArchDaily” introduces the architecture all over the world, leading me to be acquainted with the latest architecture works.

  ADP亚洲设计奖：As a designer, I'm curious about my philosophy.

  作为一个设计师，好奇的哲学。

  申俊伟：受中国儒家文化之影响：“天人合一”让我深思在设计上如何让人与环境和谐统一……

  Influenced by the culture of Chinese Confucius Philosophy, I think profoundly about how to make the human species and nature correspond harmoniously under the theory of “The Unity of Universe and Human”…

  我希望构筑的空间是一种共存状态，从中诞生人与环境的对话，产生共鸣；让人与环境的和谐相处，人与人，人与环境融为一体, 让我的「生态时尚」设计哲学融入每一个项目

  I wish that the space we construct is a status of common existence. The conversation emerges between people and this environment can speak to the subconscious need of all participants. The environment invites all human to be part of it, upon which a universal pattern of relationship can be built. Let my 「eco-fashion」design philosophy be integrated into every project.

  ADP亚洲设计奖：What is your vision for being a designer?您作为设计师的愿景是什么？

  申俊伟：設計驅動商業未來。

  Design drives the future of commerce.

  设计要进行下去，就必须怀揣着想象力和自由的思考方式。

  The only way for design to carry on, is through a thinking pattern with a heart fulfilled with imagination and freedom.

  我的职业愿景是运用所拥有的职业素养、人生阅历和积累把人与自然、人与人的关系在商业空间设计里完美呈现……

  My vision for this professionalism is to make full use of all the vocational knowledge, personal life experience and the accumulation of philosophical thinkings, so that the relationship between human and nature, from person to person can be demonstrated perfectly in a commercial space…

  ▼关于ASIA DESIGN PRIZE亚洲设计奖

  亚洲设计奖是一个国际性的设计奖。亚洲设计奖最重要的价值在于它提供世界上最便捷、准确、有价值的基于大数据而非评价者个人能力的设计筛选。“亚洲设计奖”在网上甄选参赛作品，并在不带偏见的情况下，以设计为依据，作出准确及客观的评审。亚洲设计奖是一项设计竞赛，旨在探索解决亚洲社会问题的概念设计。能够解决亚洲地区天气异常、两极分化、种族歧视、食物短缺等问题的设计，是与工业设计、视觉设计、空间设计一样重要的筛选类别之一。它将继续探索社会影响设计，让世界变得更美好。

  ▼關於ARIZON DESIGN乾正設計

  ARIZON DESIGN乾正设计（全称：上海乾正建筑装饰设计有限公司)由商业空间设计师申俊伟（ELSON SHEN）先生于2008年创立于上海，专为精品百货&购物中心提供室内设计及顾问服务；是国内具有活力和影响力的精品百货&购物中心空间设计机构之一。

  乾正设计主要从事 : 精品百货(Department Store)、购物中心(Shopping Mall)整体规划设计。以前沿的设计理念，以“设计驱动商业未来”为使命,说明客户创造更大的商业价值！

  我們的目標是協助甚至激勵我們的客戶，协助他們充分發掘建築的美學和商業潛力！

  ▼關於主創

  申 俊偉(ELSON)

  乾正设计ARIZON DESIGN | 创始人兼设计总监Founder and Design Director

  他希望构筑的空间是一种共存状态，从中诞生人与环境的对话，产生共鸣；让人与环境的和谐相处，人与人，人与环境融为一体, 让他的「生态时尚」设计哲学融入每一个项目。

  He wish that the space we construct is a status of common existence. The conversation emerges between people and this environment can speak to the subconscious need of all participants. The environment invites all human to be part of it, upon which a universal pattern of relationship can be built. Let his「ECO-FASHION」design philosophy be integrated into every project.

  他充分发掘建筑的美学和商业潜力，通过艺术和技术的完美结合创造令人思绪澎湃和意想不到的体验。

  He fully explores the aesthetic and commercial potential of architecture, creats impressive and unexpectedly wonderful experience through the perfect combination of art and technology.

标签：