月入2000万营业额的机能风主题娱乐爆品是如何设计出来的？

摘要：科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生巨大改变。

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

主案设计：新冶组设计顾问团队

项目面积：3000㎡

竣工时间：2018年6月6日

How is the functional theme entertainment explosive designed with a monthly turnover of 20 million ?

Project name: Hepburn Wuhan

Design company: Newera 

Project designer: Newera

Area: 3000㎡

Completion date: June 6th, 2018

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获得与众不同的感官冲击。

The development of science and technology not only changes people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of impact.

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师们需要突破的难点。

Wuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of the design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project designers need to break through.

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true self.

Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to the shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole room.

硬件方面，占比率高达60%的巨型9K分辨率LED屏幕，IMAX级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完美结合的全感官360°立体环绕，让整体空间犹如未来世界一般，使消费者们在体验中永远不知道下一秒这个空间会变成什么样。

In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the future of the world presents scenes within reach.

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱乐产业的最新潮流。  

Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry.

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