全球化的无界零售还有多远？Roca、京东联手布局卫浴电商新时代

摘要：西班牙百年卫浴领导品牌Roca与中国电商巨头京东战略合作暨Inspira英佩拉新品上市发布会在京举行。

  北京，11月7日 昨日（11月7日），西班牙百年卫浴领导品牌Roca与中国电商巨头京东战略合作暨Inspira英佩拉新品上市发布会在京举行。此次合作，旨在强强联手，促进中欧贸易，共创电商平台合作的新高度，迎接无界零售转型和全球化时代的到来。西班牙驻华大使馆经济商务处一等经济商务参赞裴思乔，Roca中国区总经理安明理，京东集团副总裁、京东商城居家生活事业部总裁辛利军，京东商城居家生活事业部家具建材部总经理赵丽娟，NOA设计工作室首席设计师英佩拉系列的设计师Yin Yu，知名设计师史南桥出席了此次发布会。

西班牙驻华大使馆经济商务处一等经济商务参赞裴思乔表示此次战略合作对中欧贸易的重要意义

  无界零售合作推动中欧贸易

  随着泛90后等新兴消费群体的崛起，用户的需求、购买行为、沟通互动方式都在变化，消费者越来越注重自身个性的表达，对产品和零售提出了更高要求。品牌希望通过建立独特的商业场景，在碎片化的社交生态中有效触达目标消费群体，提供更好的消费体验。在京东看来，下一个10年到20年，零售业将迎来第四次零售革命。这场革命改变的不是零售，而是零售的基础设施。零售的基础设施将变得极其可塑化、智能化和协同化，推动“无界零售”时代的到来，实现成本、效率、体验的升级。

  Roca作为率先与京东达成战略合作的欧洲百年卫浴品牌，表达了对无界零售新时代理念的认同。中国区总经理安明理先生表示：“Roca一直认为，中国在互联网时代发展非常迅速，我们很早就看到了电子商务领域的市场机会，并调整在中国的战略，更多地在零售及电子商务上进行布局，此次希望通过和京东的合作，能够开创卫浴电子商务新的模式。”

Roca中国区总经理安明理表示Roca将与京东进行深入合作

  Roca中国区总经理安明理与京东集团副总裁、京东商城居家生活事业部总裁辛利军正式签署了战略合作协议。辛利军先生表示：“通过本次战略合作，Roca和京东将达成高度的合作共识，为国内消费者带来更多国际知名品牌的高品质产品，以及更美好的生活体验，双方接下来也会在品牌建设、产品创新等领域展开更深入的合作。”

京东集团副总裁、京东商城居家生活事业部总裁辛利军介绍双方合作内容

  无界灵感Inspira系列新品网上首发

  今年Roca带来了其诚心之作Inspira英佩拉系列，将艺术与生活完美结合，并在京东独家首发。创新极致薄陶技术的卓越运用，5mm薄陶的极致感官设计，让Inspira英佩拉系列产品打破传统定式，开创全新的局面。

  革新的产品以及对新市场新渠道的不断开拓，表明了Roca在全渠道上发力的决心。互联网时代，以移动互联为主要内容的新模式不断涌现。最好的品牌不是只有宣传，自身的文化沉淀也是品牌立足的至要关键点。Roca此次拓宽线上销售渠道，希望给消费者带来更极致的购物体验，共同迎接新零售转型和全球化时代的到来。

  关于Roca：

  作为领导全球的卫浴品牌，Roca百年以来传承欧洲设计精髓，云集国际顶尖设计大师，融合全新科技，提供品质卓越和环保的产品。Roca产品遍及170个国家及地区，成为深受消费者喜爱的卫浴品牌。

  Roca以创新、设计、环保和注重生活品质为品牌核心价值，在巴塞罗纳设立全球设计中心和创新实验室，始终坚持技术和设计创新。Roca乐家与众多蜚声国际的设计大师，如如赫尔佐格和德穆龙（Herzog & De Meuron）、莫内欧（Moneo）和奇普菲尔德（Chipperfield）合作，以时尚设计创新卫浴潮流。Roca乐家更是环保先锋，长期致力研发及生产节能及节水产品，获得全球消费者的支持和青睐。

  同时，Roca也致力于在世界范围内全方位推动运动事业的发展，向消费者宣传健康的生活方式，帮助众多家庭树立健康生活理念。2017年，Roca再度赞助上海劳力士大师赛，成为荣誉赞助商，既为助力运动员们大师级的出色表现，更是Roca对于大师品质注重的体现。

  Roca Joins Handswith JD.COM, Starting A New Era of Sanitary E-business

  (7th, November,Beijing) On 7th November, the centennial leading bathroom brand, Roca, signed astrategic cooperation agreement with China’s e-commerce giant, JD.COM to foster mutualbusiness development. The press conference was held in Beijing JD headquarter, with strategiccooperation and new Inspira series online launch, The cooperation aims at promoting China-E.U. trade,creating a new level cooperation with e-commerce platform to welcome thearrival of unbounded retail transformation as well as enhance globalization.Sergio PérezSaiz(Head Economic and Commercial Counsellor of Economic and Commercial Office,Embassy of Spain in Beijing ), Emilio Salazar( General Manager of Roca China),Lijun Xin(vicepresident of JD.com and president of JDHome and Life), Zhao Lijuan(General Manager ofFurnitureDepartment, JD Home and Life) ,Yin Yu(seniordesigner of NOA design studio) and Nanqiao Shi (well-known designer) attendedthe conference.

  Boundless Retail Cooperation to Promote China-E.U. Trade

  With the emergenceof post-90s consumer base, the end-user demands, propensity and mode ofcommunication are changing towards the fulfillment of self image.Consumers aremore focusedon the expression of their own personality, thus put forward higherrequirements on products and retail. Brands expect to establish unique businessscenarios to effectively reach the target consumer group in the fragmentedsocial ecology and provide a better consumption experience. In JD.com’s view, the retail industry will face up to the fourth retailrevolution in the next 10 to 20 years, which will change the entire retail infrastructure.The retail infrastructure will become extremely plasticized, intelligentized ,and coordinative, together promote the arrival of “Boundless Retail” to achievethe upgrading of cost, efficiency, and experience.

  As the leadingcentennial brand to build up strategic cooperation with JD.COM , Roca  expressed the recognition of the new eraconcept of the unbounded retail. “Roca believes that China is developingrapidly in the Internet era, we’ve foreseen the market opportunities in thefield of e-commerce and adjusted our strategies in China, focusing more on theretail and e-commerce layout. Through the cooperation with JD.COM, we hope that wecould start a new mode of bathroom e-commerce business,” said by Emilio Salazar, the general manager of Roca China.

  Emilio Salazar ,General Manager of Roca China, and Lijun Xin, vice president of JD Group and president ofHome-Life of JD.com , officially signed the strategic cooperationagreement. Xin also expressed: “Roca and JD.COM will enhance project value and reach an agreement through this strategic cooperation.Bring more international high quality products as well as better lifeexperience to Chinese consumers .In the near future, JD.COM  and Roca will further cooperate  in brand building, product innovation, andother related fields.”

  Boundless Inspiration, launchednew Inspira Series online

  Roca brought itssincere craft this year--- the Inspira series, which combine the art and lifeperfectly, and exclusively launched via JD.COM. The excellent application ofinnovative fine-ceramic technology and the extreme 5mm fine-ceramic sensorydesign has made the Inspira series breakout the traditional pattern and createa new state of era.

  The innovativeproducts and the continuous development of new market channels indicatethe ROCA’s determination on developing omni-channel. In the Internet era, newmodels which take mobile interconnection as the main content, continuouslyappears. Except for brand promotion, the cultural deposit is another vital point. Rocaexpanded the online sales channels and hopes to bring a more extreme shoppingexperience to consumers to drive out our arrival of the new retail transformation and the eraof globalization.

  About Roca:

  As the leadingglobal bathroom brand, since hundred years, Roca inherited the European designessence, gathered the world’s top design masters and integrated newtechnologies to provide excellent quality and environmental protectionproducts. ROCA's products have covered 170 countries and regions all over theworld, becoming a popular leading brand in the global sanitary-ware industry.

  Taking innovation,design, environmental protection and quality of life as core values, Rocaestablished a global design center and innovative laboratory in Barcelona, andit has always adhered to the technology and design innovation. Roca cooperateswith a number of internationally acclaimed designers, such as Herzog & DeMeuron, Moneo and Chipperfield, to innovate sanitary new trend by fashion design.Roca is a pioneer in environmental protection, dedicating to researching andproducing energy-saving and water-saving products for a long time, which hasgained support and favor from worldwide consumers.  

  At the same time, Roca is also committed to promoting the global sportsin all aspects around the world, advertising healthy lifestyle to consumers,and helping families to build up healthy life concept. In 2017, Roca onceagain sponsored the Shanghai Rolex Masters as a prestige sponsor, not only helpingthe outstanding performance of the sports masters, but also presenting Roca’sappreciation for the master quality as well. 

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