三里屯原圃生活超市，健康购物新体验

摘要：超市绝非单纯采买食物的去处。在这里，人们可以挑选到散发着自然风味和亲近自然的产品。原圃生活超市用设计倡导健康生活方式，让购物与健康愉悦的体验相融合。

如何发挥设计的催化剂功能，使人们购物体验与健康愉悦的生活方式相融合？

How does our design can function as a catalyst to merge people‘s shopping experience into the pleasure of a healthy lifestyle?

超市绝非单纯采买食物的去处。在这里，人们可以挑选到散发着自然风味和亲近自然的产品。秉承这一理念，我们的目标是针对每种食物和产品的细微要求，灵活设计市场的每一个角落。让日常采买不再琐碎单一，购买者置身其中亦能够亲身感知所售产品的精髓。

  
An organic market is not simply an ordinary place to purchase food. It is a place where you go to seek out products that reflect the taste and feel of nature. With this in mind, our goal is to design every part of the market based on the principle of flexibility, adapting every decision to the nuanced demands of each kind of food and product. Thus, the experience of purchasing daily goods becomes more than a routine, it becomes an experience where in the customer perceives the essence of the products sold in this kind of place.

原圃生活超市位于北京市东城区新东路幸福广场地下一层，占地2,000平方米，致力于销售有机产品。超市总体规划分为两个区域，入口处为玻璃房半室外空间，并由两部滚梯接送消费者购物。宽敞的内部空间则用于展示和制作食品。

Original Life Market is a 2,000 square meter space focusing on the sale of organic products. Located in Xindong Road, the center of Beijing, the market is in the underground area of an open square. Two escalators are covered with a roof glass connect the open square with the underground market. The underground space of the market is divided into a semi-exterior space at the entrance and a large inner area for food display and preparation. 

半室外空间处安放了休息区，不仅令人们感到超市的贴心的服务，同时还会吸引周围路过的人们进入到超市内部。

The semi-exterior space at the entrance contains a resting area that helps to make the space friendlier, and also to attract casual encounters among the neighbors of the area into the shopping activity.

进入内部空间，映入眼帘的是收银台、面包房和鲜花房。超市其他区域由主题群岛组成，采用组合家具布置，打造体现创意的公共主题：果蔬区、生鲜区、干货区、乳品区、冷冻区以及酒柜区。每个区域都有量身定制的运作系统。家具采用相同比例建造，包括壁柜或矮柜、收银台，计量台，桌子等等。最大限度地降低建造成本，且易于安装，营造出与整个空间风格统一的公共主题。

The interior space starts with the cashiers, small bakery, and flower shop that the costumer sees first. The rest of the market is organized in thematic areas which have been arranged using modular system, creating a common theme that defines the proposal: fruits and vegetable area, butcher shop, dried fruits area, dairy products area, refrigerator area and a wine cellar. These areas have their own organization and specific features although integrated with the common language of the whole market.

设计语言体现在装饰材料之中：外部和内部空间地面均铺设同色系绿色六角形瓷砖，与不同区域相搭配。超市的天花板由网格状的白色喷漆钢管构成，不同区域安装木饰面天花板，作为屋顶照明系统的总体构架。另外，该结构不仅遮挡了架构在屋顶的HVAC设备同时营造了视觉的统一感。我们为原圃生活超市设计了30种不同的家具类型，这些家具所选用了与天花装饰相同的材料，即木饰面与白色钢结构，分别应用在墙面固定家具、矮柜、收银台、展示柜等。这种家具生产与组装的方式不仅降低了建造成本，同时能够为超市的运营提供灵活、便利的组合方式。

The design language is based on the materials applied for: the flooring which is designed as a pattern of hexagonal tiles that adapts to the different areas, with different shades of green; The ceiling which is composed of a grid of tubular white structure that works as a base for the lighting system. Meanwhile, it hides the HVAC infrastructure and gives a sense of continuity to the whole space. We designed 30 kinds of furniture types, which are built with the combination of wood veneer and white tubular steel. This system gives a sense of coherence design at the same time provides flexibility for the likely changes in the products arrangements. The furniture has been designed using the same proportions to construct wall-mounted or low shelves, cashier stations, counters, tables and so on. This strategy minimizes the cost of production, enables an easier set up and provides a common theme that unifies the entire space.

整体设计别具一格，映射出原圃生活超市所倡导的健康生活方式。

The whole design principle forms a unique identity that resonates with the healthy lifestyle that the market promotes.

创作年份: 2014-2015

项目类型：委托
项目状态: 建成
业主: 北京原圃生态农业科技发展有限公司
项目构成: 2,000 平方米
造价：1,100,000€
首席建筑师：Manuel N. Zornoza
团队: Andrea Ramos Rodriguez, 刘博, Jorge Cortes de Castro, 白杨, Lucia Bravo Guinea
摄影： Shannon Fagan
@LATITUDE (www.latitudestudio.eu)
Year: 2014 - 2015
Type: Commission
Status: Completed
Client: Yiyang Group
Program: 2,000平方米
Budget: 1,100,000€
Principal Architect: Manuel N. Zornoza
Team: Andrea Ramos Rodriguez, Bo Liu, Jorge Cortes de Castro, Lisa Bai, Lucia Bravo Guinea
Photographer: Shannon Fagan
@LATITUDE (www.latitudestudio.eu)

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