《简一世界》国际版面世 简一贯彻国际品牌发展战略

摘要：2015年11月，简一大理石瓷砖国际版企业内刊《GANI NEWS》隆重面世，旨在传递简一品牌战略定位及资讯，加强辐射、黏合海外经销商。

2015年11月，简一大理石瓷砖国际版企业内刊《GANI NEWS》隆重面世，旨在传递简一品牌战略定位及资讯，加强辐射、黏合海外经销商。

In November2015, GANI NEWS, the international issue of GANI newspaper is published, whichhelps GANI better deliver its brand news and forge greater partnership with itsoverseas partners.

董事长李志林表示简一志在打造陶瓷行业“国内一流品牌，国际知名品牌”，因此要转换传统贸易思维，着重品牌价值的建设与输出。在董事长及国际营销中心总经理陈梅带领下，新成立的国际市场推广小组践行国际品牌发展战略，经一个多月精心筹备，完成为海外经销商量身定制的《GANINEWS》。

To build GANIinto a first-class national brand and a famous international brand as putforward by Chairman Li Zhilin, GANI is shifting its focus from traditional waysof doing business to brand building. Under the guidance of chairman Li and MayChen, GM of International Marketing Dept, and the efforts of the InternationalMarketing group after one month, GANI NEWS, a newspaper custom-made foroverseas partners, finally came out!

据悉，《GANINEWS》第一期重点回顾简一首次受邀出征意大利博洛尼亚陶瓷卫浴展，亦包含标杆工程项目“一带一路宁夏国际会议中心”专题以及其他国内外品牌推广活动等。其中特别设置“海外经销商频道”，为遍布全球的简一伙伴们提供交流的平台，而“国内品牌简讯”及“设计频道”则为海外经销商开设了解简一国内品牌建设的窗口。

In thisinternational issue, there are coverage of GANI’sparticipation in CERSAIE, GANI’s national project—The Beltand Road, Ningxia International Convention Center and other marketing campaignsheld both home and abroad. It’s worth mentioning that there is also OverseasPartner Channel, which offers an exchange platform for GANI’s overseaspartners. Besides, National Brand Promotion Channel and Design Channel open awindow for overseas partners to learn about GANI’s nationalmarketing campaigns.

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